Teaching
Academic teaching
Applied learning for AI, analytics, and digital strategy.
My teaching combines technical fluency, business application, responsible AI, and a classroom culture built around discussion, feedback, and professional growth.
Courses
From AI literacy to analytics and causal reasoning.
Applied AI for Marketing
Functional, ethical, and rhetorical AI literacy through Python, transformers, LLM workflows, agentic AI, business data, and responsible deployment.
Digital Marketing & Analytics
Customer journeys, campaign measurement, attribution, structured and unstructured data, predictive models, and AI-supported decision-making.
Quantitative Data Analysis 2
Statistical inference, regression, ANOVA, model diagnostics, and individualized support for applied quantitative reasoning.
Teaching approach
Technical depth works better when students feel able to experiment.
Applied
Real business data, code, cases, and decision problems.
Responsible
Bias, transparency, fairness, explainability, governance, and the EU AI Act.
Human
Discussion, mentoring, peer connection, and feedback that extends beyond the assignment.
Student feedback
“Thanks to your teaching style, I had fun while learning AI.”
“Really appreciate how the lecturers explain and break down the topic to make it understandable for people who are new to AI.”
“She creates a community—her feedback goes beyond the classroom.”