| Kedma Hamelberg, PhD | Applied AI & Decision Intelligence |
Applied AI · Decision Intelligence · Human Impact
Applied AI.
Decision Intelligence.
Human Impact.
I build auditable AI systems and research that turn complex digital behavior into strategic decisions for business, communication, and society.
Founder & developer
What I do
Rigorous research that moves into real systems, decisions, and learning.
AI & Decision Systems
Unstructured text, image, audio, and video turned into auditable early signals for behavioral analysis, prediction, causal measurement, and decision support.
See methods & projects →Research
Computational research using multimodal digital behavior as a signal of narrative and market change, often before it becomes visible in surveys, CRM, sales, or other structured data.
Explore the research →Talks & Executive Learning
Tailored talks and hands-on workshops that translate AI literacy, analytics, governance, and responsible deployment into your organisation’s real decisions.
View talks & training →Research programmes
Two pipelines. One question: how does AI change behavior, decisions, and power?
AI, Communication & Digital Behavior
How do organizations, brands, and people communicate in high-stakes digital environments, and what makes audiences act?
Explore programme →Human-AI Empowerment & Decision Systems
When does AI expand human capability, and when does it transfer autonomy, control, rights, or decision authority?
Explore the Observatory ↗Explore the world of AI through the Observatory.
Flagship public research platform
AI Empowerment Observatory
A live, source-backed system that separates AI news volume from unique developments and tracks whether those developments change human capability, creativity, autonomy, rights, and control.
A clearer view of AI
The Brief.
The developments. The research. What they mean for people.
Explore AI news across five markets, with the original sources a click away.
United Kingdom · AI news
AI will not reshape capitalism by itself.
A Guardian column asks who will shape the gains, disruptions and institutions around AI.
Read the story ↗
United States · AI news
What would a clear AI plan actually promise?
Barack Obama is urging Democrats to explain their approach to AI safety and economic change in public.
Read the story ↗
Canada · AI news
Hospital AI is moving beyond the pilot stage.
Reporting from Quebec follows AI entering imaging and operating rooms while access remains uneven.
Read the story ↗
France · AI news
Who must keep an advanced model under control?
European regulators are sharpening the responsibilities placed on providers of powerful AI models.
Read the story ↗
China · AI news
The harder phase begins after the demonstration.
Chinese reporting follows AI moving from showcases into practical industry applications.
Read the story ↗Defence · sovereignty · information influence
European Security Monitor
A public research dashboard exploring security narratives in European video content: the topics being discussed, how messages are delivered, audience responses and observed engagement. AI classifications are supported by saved English transcripts and a sample of human reviews.
Talks · teaching · executive learning
Bring the research into your organization or classroom.
Executive AI Briefing
A clear, evidence-based briefing on AI capability, adoption, governance, and human control, tailored to your sector.
Applied AI Workshop
Hands-on work with LLMs, AI workflows, evaluation, and responsible deployment for professional teams.
Guest Lecture or Module
Applied AI, digital analytics, responsible AI, computational research, and decision intelligence for academic and executive audiences.
Selected evidence
Research, product-building, and applied education in one portfolio.
Finding the Right Voice
CEO and brand communication during the Russia-Ukraine war, linking large-scale digital behavior with controlled experimental evidence.
Journal of Public Policy & Marketing ↗AI Empowerment Observatory
A source-backed, auditable pipeline for separating media attention from unique AI developments and tracking human empowerment.
Open platform ↗Applied AI for Marketing
Hands-on AI education combining Python, LLMs, transformers, agentic workflows, causal thinking, and responsible deployment.
Academic teaching record →Collaborate
Working on a difficult AI, analytics, or decision problem?
I collaborate across research, industry, executive education, and public-interest AI projects.
Projects I created and developed
Explore the story behind the AI Empowerment Observatory, The Brief and the European Security Monitor, including their purpose and interfaces.